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Managed Services
Build Pipeline From Net-New Target Accounts
Insource Leads deploys experienced, U.S.-based Fractional BDRs to prospect into your Ideal Customer Profile through phone, LinkedIn and email.
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Outsourced SDR Services
Build Pipeline With an Experienced BDR Team That Operates Like Part of Your Company
Insource Leads provides outsourced SDR services through experienced, U.S.-based Fractional BDRs who become an extension of the client’s sales team.
- U.S.-Based Fractional BDRs
- Outsourced SDR Services
- B2B Appointment Setting
- AI-Enabled Prospecting
- Warm Handoffs
We combine experienced BDRs, GTM technology, AI-assisted conversational intelligence, multichannel prospecting and hands-on program management to identify the right companies, engage decision-makers, qualify opportunities and create sales conversations your team can advance.
Whether you need to build pipeline from net-new accounts, convert existing demand into qualified meetings, run a targeted cold-call pilot, or outsource a larger portion of your revenue process, Insource Leads provides the people, technology and operating infrastructure behind the program.
Choose your program
One Outsourced Sales Development Engine. Four Ways to Deploy It.
Not every company needs the same kind of sales-development support.
Some need experienced BDRs to create pipeline from a defined target market. Others already generate demand but need help converting those leads into conversations. Some want to test cold-call appointment generation before making a broader commitment. And some need a partner capable of taking responsibility for a much larger portion of the revenue process.
Insource Leads supports each through the same underlying GTM expertise, deployed through four different program models.
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Demand Conversion
Turn Existing Demand Into Sales Conversations
Generating demand and converting demand are two different challenges.
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Meeting-Based Billing
Pay for Meeting Production
Insource Leads offers a cold-call-led Meeting-Based Billing Program for companies that want a defined quota of qualified, attended meetings without adding internal SDR headcount.
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Revenue-as-a-Service
Extend Outsourced Sales Development Deeper Into the Revenue Process
Revenue-as-a-Service expands beyond prospecting and B2B appointment setting into a broader outsourced GTM and sales function.
Explore Revenue-as-a-ServiceMore Than Outsourced SDR Services
A Managed GTM Operating System
Successful B2B sales development requires more than adding names to a calling list or loading contacts into an automated email sequence.
Insource Leads brings together the people, process, prospect intelligence, technology and continuous feedback required to operate a modern sales-development program.
The objective is to provide clients with the capabilities of a managed sales-development organization, not simply outsourced calling.
- U.S.-based Fractional BDRs
- Backup BDR capacity
- GTM and program management
- Target-account and prospect-data development
- Multichannel prospecting
- Messaging and campaign support
- BDR training and coaching
- CRM and Client Portal visibility
- AI-assisted conversational intelligence
- Qualification and lead scoring
- Meeting preparation and Warm Handoffs
Better Data. Better Conversations.
Prospect Intelligence Is Part of the Program
Good outbound begins with knowing which companies to pursue, which people inside those organizations matter and why they should be interested in having a conversation.
Insource Leads builds and continuously refines target-account and contact universes around each client’s Ideal Customer Profile (ICP).
Rather than relying on a single purchased database, our GTM process can incorporate multiple B2B data sources, professional-network intelligence, client data and real-world campaign feedback to identify and validate target companies and decision-makers.
Our BDRs then add another important source of intelligence: actual conversations with the market.
What prospects say, which messages create engagement, where objections occur and which buyer profiles respond can all help refine targeting and messaging as the program develops.
- 01Target
- 02Engage
- 03Learn
- 04Refine
- 05Re-engage
The result is a prospect universe that can improve as the campaign learns from the market.
Technology That Supports the BDR
Technology should help experienced people have more productive conversations, not attempt to eliminate the human conversation entirely.
The Insource Leads GTM technology ecosystem can incorporate platforms including Zoho CRM, Kixie, Instantly, Fireflies, LinkedIn Sales Navigator and multiple B2B prospect-data sources.
Our BDRs remain at the center of the process.
Technology gives them better information, greater reach and a faster feedback loop.
U.S.-Based Fractional BDRs
People at the center. Technology in support.
Zoho CRMKixieInstantlyFirefliesLinkedIn Sales NavigatorB2B Prospect Data
- Prospect research and list development
- Parallel dialing
- Email outreach and sequencing
- LinkedIn Social Selling
- CRM and lead management
- Call recording
- Conversation intelligence
- BDR coaching
- Qualification and lead scoring
- Client reporting
- Pre-meeting prospect intelligence
AI-Enabled. Human-Guided.
Turning Prospect Conversations Into GTM Intelligence
Every conversation with a prospective buyer contains information.
Insource Leads uses AI-assisted conversational intelligence combined with human review to help turn that information into something useful.
Listen to the market
Calls and meetings can provide insight into buyer signals, objections, qualification, messaging effectiveness, BDR performance and target-market response.
Turn insight into action
That intelligence can support BDR coaching, prospect screening, lead scoring, quality control and pre-meeting preparation for the client’s sales team.
Improve the program
Instead of treating each call as an isolated activity, Insource Leads can use what the market is telling us to help improve the program over time.
- 01Listen
- 02Analyze
- 03Coach
- 04Adjust
- 05Prospect
- 06Measure
- 07Improve
The Insource Leads Warm Handoff
We Don’t Just Put a Meeting on Your Calendar
There is an important difference between scheduling an appointment and successfully transitioning a prospect into a sales conversation.
That’s why the Warm Handoff is an important part of the Insource Leads model.
When appropriate, the BDR who developed the prospect relationship joins the beginning of the scheduled meeting.
The BDR welcomes the prospect, introduces the client’s salesperson, reconnects the conversation to the reason the prospect agreed to meet and then hands control of the meeting to the client for discovery, presentation or demonstration.
Prospect
Insource BDR
Client Salesperson
- The prospect isn’t suddenly meeting a stranger.
- The client’s salesperson isn’t walking into the conversation without context.
- And the BDR doesn’t disappear simply because an appointment was scheduled.
The result is a warmer, more prepared transition from prospecting to selling.
- 01Prospecting
- 02Qualification
- 03Meeting Preparation
- 04Live Introduction
- 05Client Presentation or Demo
An Extension of Your Sales Team
An outsourced BDR represents your company in the market.
That responsibility matters.
Before production begins, Insource Leads works to understand the client’s offering, Ideal Customer Profile, buyer roles, messaging, qualification requirements and common objections.
Our BDRs are trained around the client’s business before representing it to prospective customers.
Once production begins, conversations create another layer of market intelligence. BDR coaching, call review, campaign data and client feedback can then be used to refine the approach.
The objective isn’t to sound like an outside call center reading a generic script.
It’s to represent your company with enough knowledge and context to earn the next conversation.
From First Conversation to Better-Prepared Meeting
Getting a prospect to say “yes” to a meeting is only one part of successful B2B appointment setting.
Our BDRs capture relevant context from prospect conversations so the client’s sales team can better understand why the prospect agreed to meet, what was discussed and what interests, questions or objections surfaced.
That information can be combined with conversation intelligence and program data to help prepare the client before the meeting begins.
Instead of asking the prospect to repeat everything from the original conversation, the salesperson can enter discovery, a presentation or demonstration with useful context already available.
That’s an important distinction between simply putting appointments on a calendar and operating as part of a client’s sales-development process.
Appointment ScheduledSalesperson Prepared
Visibility Into Your Outsourced Sales Development Program
Outsourcing sales development shouldn’t mean losing visibility into what is happening.
Insource Leads uses CRM, Client Portals and campaign reporting to provide insight into both production activity and what our BDRs are learning from the market.
Depending on the program, clients can have visibility into areas such as outbound activity, prospect conversations, CQLs and MQLs, lead status, scheduled meetings, appointment status, follow-up, audience performance, prospect objections and target-market response.
The objective isn’t simply to report how much activity occurred.
It’s to help clients understand what’s happening between their company and the market they’re trying to reach.
Insource Leads Client Portal
- Outbound Activity
- Prospect Conversations
- Lead Status
- Scheduled Meetings
- Follow-Up
- Audience Performance
- Market Intelligence
Outsourced SDR Services for Complex B2B Sales
Insource Leads focuses on B2B sales development, particularly environments where reaching and engaging the right decision-maker requires more than another automated email.
Our experience includes programs supporting companies across SaaS, software, high technology, IT services, cybersecurity, ERP, professional services and other complex B2B markets.
These environments often involve specialized products, multiple stakeholders, longer sales cycles and buyers who need a meaningful reason to engage.
That’s where experienced BDRs, strong prospect intelligence, disciplined follow-up and real conversations matter.
Whether the objective is B2B lead generation, appointment setting, outsourced SDR services or additional Fractional BDR capacity, the program begins by understanding the client, the market and what constitutes a worthwhile sales conversation.
- SaaS
- Software
- High Technology
- IT Services
- Cybersecurity
- ERP
- Professional Services
Frequently Asked Questions
Build the Sales-Development Engine Your Growth Plan Requires
You don’t necessarily need to recruit, hire, train, equip and manage another internal BDR team to build pipeline.
Insource Leads provides outsourced SDR services through experienced, U.S.-based Fractional BDRs, supported by GTM technology, prospect intelligence, AI-assisted conversational intelligence, coaching, quality control and program management.
From B2B appointment setting, Meeting-Based Billing and Managed Services to Demand Conversion and Revenue-as-a-Service, we can align the program to where your organization needs help today and evolve it as your GTM requirements change.