Flexible Solutions Tailored for Your Success:
Choose from Month-to-Month or Performance-Based Options
Sales Appointments
A subscription-based program with a dedicated Business Development Representative (BDR) to generate Sales Appointments (SALs), Marketing Qualified and Conversation Qualified Leads (MQLs & CQLs) using a multi-touch prospecting cadence. The BDR continuously builds the pipeline using the Phone, LinkedIn, Email, and Content Sharing while converting leads into appointments.
We build a custom prospect list for the foundation of your multi-touch lead nurturing cadence to cultivate new opportunities through outbound calls, email prospecting, LinkedIn connecting, and content sharing. You review the incoming leads and select which Prospects you want us to schedule a meeting with. We hand-off warm leads and scheduled sales appointments to your team. Available qualifiers include budget, authority, need, and timeframe.
2. 1000 – 5000 prospects, or more, are nurtured in the cadence per month + account management.
3. The BDR follows an outbound “lead nurturing” method designed to build relationships with prospects in the target market, and identify projects/initiatives within the prospect’s company that align with your product/solution. They then convert those prospects into leads and appointments when the “ready-to-buy” timeframe and qualifying criteria are right. This lead nurturing methodology follows an outbound marketing cadence consisting of a series of touch communications involving email, LinkedIn connections, content, and phone.
5. Performance Guarantee: If we don’t meet the minimum appointment target outlined in your production plan, we’ll adjust the fee for the next service period downward for each scheduled appointment that falls short of the target.
Leads & Warm Handoffs
A subscription-based program with a dedicated Business Development Representative (BDR) to generate Marketing Qualified Leads (MQLs) and Conversation Qualified Leads (CQLs) using a multi-touch prospecting cadence. The assigned BDR uses the Phone to generate CQLs and Warm Handoffs to your team; and an accompanying digital prospecting cadence consisting of LinkedIn, Email, and Content Sharing is at work generating the MQLs.
We build a custom prospect list for the foundation of your multi-touch lead nurturing cadence to cultivate new opportunities through outbound calls, email prospecting, LinkedIn connecting, and content sharing. You receive the incoming leads / warm handoffs and contact each one to follow-up, schedule appointments, and build relationships.
2. 1000 – 5000 prospects, or more, are nurtured in the cadence per month + account management.
3. The BDR follows an outbound “lead nurturing” method designed to build relationships with prospects in the target market, and identify projects/initiatives within the prospect’s company that align with your product/solution. They then score those prospect leads for handoff to your sales rep(s). This lead nurturing methodology follows an outbound marketing cadence consisting of a series of touch communications involving email, LinkedIn connections, content, and phone.
5. Performance Guarantee: For each service cycle, we commit to a set lead threshold. If we miss this mark, we’ll continue lead generation into the next cycle at no extra cost until we meet our promise. We ensure you get the value you expect.
Sales Appointments
Our Pay-per-Appointment program is driven by cold calling and tailored to your unique business needs, with flexible pay by the appointment pricing. The cost per appointment is based on the complexity of your offering, target market complexity and decision-maker levels. Upon completion of a detailed discovery and knowledge-transfer with the Client, we develop a customized prospect list and fast-paced outbound call strategy focused on hitting quotas. Each appointment is carefully screened for genuine interest, decision-making authority, and scheduled availability before being synced to both the sales rep’s and prospect’s electronic calendars.
1. Veteran Inside Sales Professionals Assigned to your Program.
2. Program options begin at a 30 appointment commitment.
3. BDR will perform prospecting on a parallel dialer to optimize conversation rates.
4. Insource Leads provides a warranty on each appointment in the event of a prospect no-show or the meeting failed to align with the agreed upon Statement of Work criteria.
We provide everything — data, software, and expertise. Custom messaging, prospecting strategy, sales advisory. Process is integrated with your calendar.
Cold calling offers a very effective means for reaching prospects, engaging them with live conversations, and generating interest in a product or service they may or may not have been thinking about. This method offers the sales rep an open-door into a prospect’s company to sell and look for opportunities through additional farming within the organization.
5. Quality Appointment Assurance: We stand behind the quality and relevance of every appointment we set for you. Each appointment will be with a decision-maker or influencer matching your specified criteria. If an appointment does not meet the agreed-upon criteria, we will replace it with a new one at no additional charge. Moreover, if we don’t deliver the predetermined number of appointments within the specified timeframe, we’ll either continue to work to fill the gap or adjust the billing to reflect only the appointments delivered. Your satisfaction and success drive our efforts, and this assurance ensures our commitment to delivering the best possible results.
B2B Demand Generation is not a one-size-fits-all strategy. Upon analyzing the lead generation requirements of hundreds of B2B and complex-sale companies, we uncovered distinct differences in what company’s expected and how they defined qualified leads. These differences were often tied to variables such as annual customer spend (price-point), sales cycle length, product/solution, target market criteria. We developed two marketing models that aligned with these variables and client expectations.
Cold calling is ideal at getting your sales rep in the door of high-value targets. Live prospect conversations are very effective at generating interest, screening for need/pain and setting appointments with qualified influencers and decision makers. This offers high velocity penetration into your prescribed target market to amp-up the company sales funnel with interest-based leads.
Unlike one-touch cold calling, Managed Services is ideal for uncovering deep prospect qualifying requirements such as buying timeframe, and budget criteria. Because some companies sell solutions and products that require alignment with a defined buying timeframe, we determined that a multi-touch prospecting cadence is most effective because of its prospect nurturing methodology. The end result successfully establishes a relationship and triggers the generation of a sales appointment near the ready-to-buy timeframe.
The Fee-per-Appointment and Managed Services Program Pilots both come with a written Statement of Work. Terms and Conditions are included along with service level guarantees, your documented lead criteria and details pertaining to your specific target market. Please talk to your Program Specialist to receive a customized Statement of Work outlining a demand generation Program for your business.
Insource Leads will analyze your target prospect requirements such as decision maker titles/roles/departments, business size, business vertical, geography, etc. and custom-build a prospect contact list for your Program. We have more than 29m contacts in our in-house data inventory and also combine several data sources such as Intent Data and LinkedIn, to provide fast and effective data-builds. We verify every email we source with a 3rd party verification service. Lists include name, company name, title, email, phone/direct line phones-extensions; some contacts will include LinkedIn Profile URLs. Lastly, we suppress the net new data against your company’s do-not-contact list of clients and prospects. You will own the final list.
The Managed Services Program model provides a set of KPIs to drive performance toward a specific goal of sales appointments and leads. This will be discussed by your Program Manager and outlined in your Statement of Work. The Fee-per-Appointment Program provides a contractual guarantee for a specific number of scheduled qualified sales appointments within the Statement of Work. The volume and scale of our Programs are discussed and planned with you prior to delivering the Statement of Work.
22316 Grand Corner Drive
Suite 225 Katy, TX 77494
(Houston Metropolitan Area)
2727 LBJ Freeway
Suite 212-6
Farmers Branch, TX 75234
