30+ Meeting Programs
Programs begin with a defined 30-meeting production objective and can scale based on your target market, opportunity and sales requirements.
Meeting-Based
Billing Program
Pay for Meeting Production.
Cold-call-led SDR/BDR execution engineered to deliver a defined quota of qualified, attended meetings.
30+
Meetings
$695
Setup
Production Milestone
Billing
Warm Handoff™
Delivery
Insource Leads' Meeting-Based Billing Program gives B2B sales organizations a more predictable way to generate new pipeline without adding internal SDR headcount.
We build the target market, develop the outbound playbook, assign experienced U.S.-based SDR/BDR resources, and execute focused cold-call outreach to identify prospects with a relevant need, pain point or interest.
When a prospect meets the agreed qualification criteria and accepts a meeting, our team manages the transition directly into your sales organization through an Insource Leads Warm Handoff™.
A Defined-Output Approach to Outbound
Traditional outsourced sales development programs typically require companies to invest in SDR capacity, activity and infrastructure before knowing exactly how much meeting production will result.
Meeting-Based Billing creates a different relationship between investment and output.
Instead of purchasing an ongoing block of SDR capacity, your company engages Insource Leads around a defined meeting-production objective, beginning with programs of 30 meetings and scaling from there.
A $695 setup and implementation fee launches the program. Meeting production is then billed through defined production milestones.
This creates greater visibility into the relationship between your investment and the sales conversations being produced.
Built Around Meeting Production
Production Milestone Billing
Program investment is tied to defined meeting-production milestones rather than simply paying for SDR hours or activity.
Phone-Led Outreach
Cold calling is the primary prospecting and conversion channel, allowing experienced SDR/BDR resources to engage prospective buyers directly.
Agreed Qualification Criteria
Your ICP and meeting requirements are established before production begins so both organizations understand what constitutes an acceptable meeting.
Warm Handoff™ Delivery
The SDR/BDR responsible for developing the opportunity participates in the opening of the scheduled meeting and personally transitions the prospect to your sales organization.
How Meeting-Based Billing Works
- 01
Define the Ideal Customer Profile
We collaborate with your team to determine the companies, industries, geographies, organizational characteristics and decision-maker roles the program should pursue. The goal is to build a target market that is large enough to support production while remaining relevant to your sales strategy.
- 02
Establish Meeting Qualification
Before production begins, we agree on the criteria that determine what constitutes a qualified meeting.
The Meeting-Based Billing Program is primarily designed to identify prospects within your ICP who demonstrate a relevant:
Business need
Pain point
Problem to solve
Area of interest
Reason to engage your sales organization
Highly restrictive requirements involving budget confirmation, exact purchase timing, installed technology, project specifications or other advanced qualification criteria may be better suited to an Insource Leads Managed GTM program.
- 03
Build the Target Market
Insource Leads develops the campaign database around the approved ICP and prospect universe. Target accounts and decision-makers are prepared specifically for the program so SDR/BDR outreach remains aligned with the market your organization wants to penetrate.
- 04
Develop the Outbound Playbook
Your positioning, business case, customer profile, value proposition and qualification requirements are translated into a working outbound playbook. The assigned SDR/BDR team is trained against that playbook before production begins.
- 05
Launch Phone-Led Prospecting
Experienced U.S.-based SDR/BDR resources begin targeted cold calling into the approved prospect universe. The phone is the production engine of the program. Direct conversations allow our team to identify business needs, uncover interest, answer initial questions and determine whether a sales conversation should advance.
- 06
Qualify the Opportunity
A calendar acceptance alone does not define the meeting. The SDR/BDR evaluates the prospect against the agreed qualification framework and captures the business context uncovered during the conversation.
Insource Leads' conversational-intelligence process provides additional visibility into prospect conversations and supports:
Qualification review
SDR/BDR coaching
Quality control
Conversation analysis
Meeting preparation
- 07
Deliver the Warm Handoff™
Insource Leads remains involved through the transition into the sales meeting. The SDR/BDR joins the scheduled conversation with the prospect and your designated salesperson, provides context around what led to the meeting, makes the introduction and transitions control of the conversation to your team.
Your salesperson enters the meeting understanding:
Who the prospect is.
Why they agreed to meet.
What was uncovered during the preceding conversation.
That is the Insource Leads Warm Handoff™.
What You're Actually Buying
Meeting-Based Billing isn't designed around lead lists, SDR hours or calendar volume.
It is designed around producing attended conversations between your sales organization and targeted prospective buyers.
The result is a defined outbound production capability without requiring your organization to recruit, onboard, train and manage an internal SDR team.
Your program combines:
- ICP development
- Prospect-market development
- Outbound playbook creation
- SDR/BDR training
- U.S.-based cold calling
- Qualification
- Conversational intelligence
- Meeting preparation
- Scheduling
- Warm Handoff™ delivery
- Production reporting
Meeting-Based Billing vs. Managed GTM Services
Both services are built to create qualified sales conversations. The difference is the operating model.
| Meeting-Based Billing | Managed GTM Services |
|---|---|
| Defined quantity of prospect meetings | Continuous pipeline development |
| Phone-led cold outreach | Phone-led SDR/BDR execution supported by LinkedIn, nurture email, digital prospecting and social outreach |
| Meeting-production milestone billing | More complex prospect qualification |
| Finite program that can scale | Longer-term nurturing |
| Test a new ICP or outbound market | Multiple outreach channels |
| Add meeting capacity without adding SDR headcount | Development of early-stage opportunities |
| Interest, need or pain-based qualification model | Greater control over qualification requirements |
| — | Outsourced GTM capability operating as an extension of your organization |
Meeting-Based Billing focuses on defined meeting production.
Managed GTM focuses on building and continuously developing the broader outbound pipeline required to create those meetings over time.
Built for Complex B2B Selling
Insource Leads specializes in business-to-business environments where reaching the right decision-maker requires more than sending another automated email.
Our SDR/BDR teams work in complex sales environments where the prospect may require education, discovery and a credible business conversation before agreeing to meet.
Meeting-Based Billing is particularly well suited for companies that already have capable salespeople but need more consistent access to the prospective buyers those sellers should be talking to.
Your sales team advances and closes opportunities. Our team creates the conversations that give them opportunities to pursue.
Program Investment
$695 Setup & Implementation
The initial setup includes the work required to prepare the program for production, including:
- Program discovery
- ICP development
- Target-market preparation
- Playbook development
- Qualification alignment
- SDR/BDR training
- Campaign implementation
Production Milestone Billing
Meeting production is billed through defined milestones established in the program agreement.
Programs begin with a 30-meeting production objective and can scale from there.
Because target markets and qualification requirements vary substantially between companies, per-meeting pricing is established based on the specific program rather than published as a universal rate.
How Your Per-Meeting Cost Is Calculated
Because target markets and qualification requirements vary substantially between companies, per-meeting pricing is established for your specific program rather than published as a universal rate. Three things set it:
1. Target Market & ICP
The companies, industries, geographies and decision-maker roles the program will pursue.
2. Qualification Criteria
What must be true before a conversation counts as a meeting — ICP fit plus a demonstrated need, pain or interest.
3. Program Size
Programs begin with a 30-meeting production objective and scale from there.
Billed by milestone. A $695 setup and implementation fee launches the program; meeting production is then billed through defined production milestones established in the program agreement — so investment is tied to meetings produced, not SDR hours.
Is Meeting-Based Billing Right for Your Company?
The program may be a strong fit if:
- You already have experienced salespeople but need more first meetings entering their pipeline.
- You want to test outbound prospecting before building an internal SDR organization.
- You need additional meeting production without increasing permanent headcount.
- You have a clearly identifiable ICP and sufficient target-market size.
- Cold calling is appropriate for reaching your prospective buyers.
- Your primary objective is creating more conversations with relevant decision-makers.
- You prefer investment tied more directly to defined meeting-production milestones.
If your market requires extensive prospect nurturing, highly restrictive qualification criteria or a broader multi-channel GTM strategy, Managed GTM Services may be the better operating model.
Compare Insource Leads Service ModelsFrequently Asked Questions
Put More Sales Conversations Into Your Pipeline
Your closers shouldn't have to spend their time building lists, making hundreds of cold calls and searching for the next conversation.
Give your sales organization more opportunities to do what it does best.
Sell.
Insource Leads provides the outbound infrastructure, people, process and phone execution required to turn targeted cold prospects into qualified, attended sales meetings.
Start with 30 meetings. Scale from there.