Build a New LinkedIn Audience Around Your ICP — and Hand Your Team Scored MQLs.
We develop a new audience of connections around your ideal client profile, nurture those connections through conversational messaging, review and score every response, and deliver Marketing Qualified Leads (MQLs) to your designated salesperson with conversation context and a recommended next step.
Meeting conversion stays with your team. BDR support is available through our Managed GTM Services program.
- 1–4Profiles per subscription
- ICPAudience development
- ScoredMQL handoff
- $0Set-up fee
- Every 28 DaysBilling period
What the Subscription Delivers
Every four-week service period includes managed LinkedIn outreach, response review, lead scoring, reporting, and MQL handoff for each enrolled profile.
GTM Targeting and Messaging
Outreach aligned with your ICP, buyer roles, business challenges, and sales priorities.
New Audience Development
Targeted connection building around your approved ICP criteria, creating an audience relevant to your offering.
Connection Nurturing
Conversational messaging sequences that develop newly formed connections into interested prospects.
Response Review and Lead Scoring
Responses classified by fit and readiness, distinguishing meeting interest, information requests, referrals, and future opportunities.
Lead Alerts and Handoff
Notifications to your designated salesperson when an MQL is created, including conversation context and a recommended next step.
Reporting
Visibility into outreach activity, responses, MQL production, lead scores, and performance by profile.
How the Program Works
- 01
Align the Campaign
During Discovery and Set-Up, we review your ideal customers, buyer roles, offering, business challenges, and sales priorities to establish campaign targeting and messaging.
- 02
Build New Connections
We develop a new audience around your approved ICP criteria through targeted LinkedIn connection outreach.
- 03
Nurture the Conversation
Newly formed connections enter a messaging sequence designed to introduce relevant business topics and uncover interest.
- 04
Review and Score Responses
Our team reviews replies, filters unsuitable responses, and classifies opportunities according to the prospect’s interest and next step.
- 05
Hand Leads to Your Team
Your designated salesperson receives scored MQLs with conversation context and a recommended next action. Your team continues the conversation and manages conversion into meetings.
What Your Team Receives
Responses are classified by fit and readiness. Your designated salesperson receives scored MQLs with conversation context and a recommended next step.
- MQL1Meeting Interest
The prospect has expressed interest in meeting.
Your team: Coordinate availability and confirm the conversation.
- MQL2Information Request
The prospect has asked a question or requested details.
Your team: Respond with relevant information and develop the discussion.
- MQL3Referral
The contact has identified someone else to approach.
Your team: Follow up with the referred contact using the available context.
- MQL4Future Opportunity
The prospect has requested follow-up at a later time.
Your team: Schedule the next touch around the requested timing.
Choose Your Team Size
One flat rate per profile, per four-week service period. No set-up fee. Sales Navigator is required for each profile and is purchased separately from LinkedIn.
Your first payment is charged at enrollment. Subsequent payments occur every 28 calendar days from that date. Sales Navigator charges are separate and are paid directly to LinkedIn.
Enroll in LinkedIn GTM
Your first four-week service period begins at paid enrollment and includes approximately three business days of set-up and implementation.
Profile URLs are optional at enrollment now, and may be shared during the set-up phase.
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Frequently Asked Questions
The service builds a new audience of connections around your ICP, nurtures those connections through messaging, and delivers reviewed and scored MQLs to your designated salesperson.