YOUR MARKET. OUR GTM REVENUE ENGINE.

Experienced BDRs · Phone-Led Prospecting · Qualified Conversations · Attended Meetings

Insource Leads combines experienced U.S.-based Business Development Representatives, coordinated prospecting channels, and a specialized GTM strike team to develop sales opportunities for complex B2B products, platforms, and services.

01 · Our History

A Decade of Complex B2B Prospecting

Different Markets. Different Solutions. One Proven GTM Discipline.

Our historical client engagements span enterprise technology, specialized industrial solutions, financial services, human capital, professional services, and numerous other complex B2B markets.

This experience informs how we define target accounts, identify decision-makers, develop prospecting conversations, navigate complex buying environments, and qualify opportunities.

Every program is built around your offering, ICP, buyer personas, and meeting-production objectives.

02 · Your GTM Strike Team

One BDR. A Specialized Team Behind the Execution.

The BDR is supported by an integrated team of GTM professionals responsible for strategy, prospecting infrastructure, quality, and production performance.

GTM Strategy & Program LeadershipBDR Management & Sales CoachingICP/TAM ResearchProspect Data Sourcing & EnrichmentLinkedIn & Social SellingEmail Nurturing & ContentCRM & Dialing TechnologyConversational Intelligence & AIQuality AssurancePerformance Analytics & Client Success

The result: coordinated execution, continuous campaign refinement, and accountability for meeting production.

Outer Ring

Industries

we market to & on behalf of

Inner Ring

Solutions

products, platforms &
services we've represented

DECISION-MAKERS INYOUR TARGET MARKET▲ PROSPECTING · MESSAGINGCONTENT SHARING ▲PRIMARY CHANNELOUTBOUND CALLINGLinkedIn ProspectingSocial SellingEmail NurturingPersonalized Follow-UpSUPPORTING CHANNELSSUPPORTING CHANNELSCQLsCold-call qualified· outbound calls ·MQLsMarketing qualified· LinkedIn & email ·+ Cold Calls+ Nurtured LeadsTHEBDRIS THE ENGINEDISCOVERY · QUALIFICATION· QUALITY REVIEWSALQUALIFIED, ATTENDED MEETING→ Live warm handoff to your sales teamTHE OBJECTIVE◆ TECHNOLOGY & DIGITAL ◆ · Enterprise Technology · SaaS · Artificial Intelligence · Cybersecurity · Cloud Computing · IT Services · Telecommunications · Data Infrastructure · Digital Commerce · ◆ INDUSTRIAL & INFRASTRUCTURE ◆ · Manufacturing · Industrial Distribution · Supply Chain · Logistics · Transportation · Warehousing · Energy · Utilities · Construction · Engineering · Aerospace & Defense · Environmental Services · Recycling · ◆ FINANCIAL & BUSINESS SERVICES ◆ · Banking · Credit Unions · Financial Services · Insurance · FinTech · Payments · Professional Services · Consulting · Human Resources · Staffing · Outsourcing · Legal & Compliance · ◆ COMMERCIAL & INSTITUTIONAL ◆ · Healthcare · Life Sciences · Retail · eCommerce · Consumer Products · Food & Beverage · Packaging · Education · Government · Commercial Real Estate · Hospitality · Marketing & Advertising · ◆ SOFTWARE, AI & DIGITAL ◆ · ERP Systems · SAP Solutions · SaaS Platforms · AI Applications · AI Agents · Enterprise AI Platforms · Custom Software Development · Application Modernization · Cloud Infrastructure · Cloud Migration · Data Analytics · Business Intelligence · Workflow Automation · CRM Platforms · IT Service Management · Manufacturing Execution Systems · eCommerce Platforms · ◆ IT, SECURITY & COMMS ◆ · Managed IT Services · MSP/MSSP Solutions · Cybersecurity · Zero Trust Security · Network Infrastructure · Endpoint Protection · Identity Verification · Fraud Prevention · Cloud Hosting · Data Center Services · Unified Communications · Telecom & Connectivity · IT Asset Management · ◆ FINANCE, HUMAN CAPITAL & OPS ◆ · FinTech Platforms · Payment Processing · Chargeback Management · Financial Operations · Accounting Services · HR Outsourcing · Executive Search · Staffing & Recruiting · Payroll Services · Employee Benefits · Workforce Scheduling · Business Process Outsourcing · Contact Center Services · Risk & Compliance · ◆ INDUSTRIAL & SPECIALIZED ◆ · Industrial Automation · Packaging Automation · Manufacturing Software · Industrial Sensors · IoT Solutions · Asset Tracking · Fleet Management · Supply Chain Consulting · Logistics Management · Distribution Technology · Waste & Recycling Services · Workplace Safety & Ergonomics · Environmental Services · ◆ PROFESSIONAL & COMMERCIAL ◆ · Healthcare Technology · Healthcare Data Solutions · Medical Staffing · Corporate Training · Learning Management Systems · Sales Enablement · Creative & Branding Services · Digital Marketing · Website Development · Records Management · Business Advisory Services ·

Hover over or tap a ring to enlarge it.

03 · The Insource Leads BDR Profile

Experienced Hunters. Not Script Readers.

Our U.S.-based BDRs are outbound sales professionals with 10+ years of experience in executive prospecting, relationship development, lead nurturing, and meeting production.

Our BDR Selection Priorities

Complex B2B Sales ExperienceStrong Business AcumenExecutive-Level CommunicationConsultative DiscoveryActive ListeningTechnical Learning AbilityObjection HandlingPersistent Follow-UpCRM DisciplineCoachabilityProfessional Representation

The BDR doesn't simply book the meeting. The BDR participates in the introduction and completes the warm handoff.

04 · Three Ways to Build Your Pipeline

Programs

The GTM Conversion ProcessICP & TAM Definition → Target Account Intelligence → Outbound Prospecting → Live BDR Conversations → Discovery & Qualification → Prospect Nurturing → Meeting Quality Review → Qualified, Attended Meeting → Live Warm Handoff
Powered ByClient-Specific Playbooks · Modern Parallel Dialing · AI-Assisted Conversational Intelligence · Human Quality Control · Sales Coaching · Performance Analytics

MQL · Marketing Qualified Lead

A lead resulting from email nurturing and LinkedIn prospecting.

CQL · Cold-Call Qualified Lead

A lead resulting from outbound calls made by the BDR.

SAL · Sales Accepted Lead

A delivered meeting — qualified, attended, and warmly handed off.

Download the PDF

YOUR SOLUTION DESERVES MORE THAN AN APPOINTMENT SETTER.

Put an experienced, phone-led GTM revenue engine behind your next stage of growth. Define Your Market. Build Your Program. Start the Conversations.